In 1856 a fashion empire was born. That year, Thomas Burberry, a 21 year old draper’s apprentice opened a small outfitters shop in Basingstoke, Hampshire, England. Burberry dedicated his work to the improvement of fabric technology and functionality. He pushed boundaries so that early adventurers could do the same while weathering even the harshest elements.
In 1911 Norwegian explorer Roald Amundsen donned Burberry in his landmark race to the South Pole. In 1914 Ernest Shackleton and his team of explorers wore Burberry during an expedition of Antarctica. In 1919 Captain Sir John William Alcock and Lieutenant Arthur Whitten Brown sported windproof Burberry jackets during the first flight across the Atlantic. In 1924 George Mallory climbed Everest in Burberry apparel.
Burberry was a pioneer. He developed gabardine, a breathable, weatherproof, and tearproof fabric in 1880. In 1895, he created the Tielocken coat which was adopted by British officers during the Boer War. In 1914 Burberry was commissioned by the War Office to adapt the earlier officer’s coat for new combat requirements. He added epaulettes and ‘D’rings and the marvelous, ageless ‘trench coat’ was born.
The Burberry check we all know so well was introduced as a lining to the trench coat in the 1920’s. Burberry’s unmistakable logo shows a knight on horseback with his lance drawn. The knight is accompanied by the Latin word ‘Prorsum’ meaning forwards. The logo symbolizes the protection Burberry provides against the elements and its dedication to progress and invention.
Burberry has received Royal Grants from Queen Elizabeth II and the Prince of Wales. It is an internationally recognized luxury brand with a worldwide distribution through only the finest department stores and boutiques.
Always committed to quality and innovation in fabric and outerwear design, Burberry has enjoyed a loyal following since the beginning. Long live Burberry!